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Sophie Reinhold

Mercedes Benz

Zurich

Nov 11 - Dec 17, 2022

CV

Groups of works might be made for exhibitions, but they must hold up on their own. That tension between the individual and the codependent can be lost over time or held tight at a painting's heart. These ten works were made for a specific place sometime a year ago. With a little bit of luck, the set is still intact. 9500 kilometers separates the two places, the one of conception and the second showing. How do we treat work that has already been shown before and recently? How do we accept the privilege of freeing work from its initial beginnings, as a whole? Humility and confidence help.

These works come from thinking about the place they were initially shown. What does that place mean to the artist? 30 years ago? Today? The exhibition becomes a Journey to the Center of the Earth. An idea ingrained early in the artist's mind as the West toppled all norms of the DDR with a colonial capitalism that went decades unquestioned. Maybe what was had before wasn’t worth trashing, maybe there’s a way to go back and forward at the same time. Vernes novel has been adapted across media and time endlessly. What’s an idea of a place at the center of the world? There’s an abstraction that happens when the center isn’t centered.

Picture yourself as a sundial clock, with forbidden functions depicted, you’re a medieval guy. Somebody calls you, you read it quite slowly, a guy with sundial thighs. After a pandemic, before the tightening of social norms by a church scared of losing its power, people depicted each other as we are and also as a grotesque imagined. A memento mori without a mission to gain. All bodily functions, all perversions. Each a reminder we could be even as they are. Just a couple of kids out there misbehavin’.

Some might see The Hunting of the Snark as an allegory. Lewis Carroll’s nonsense poem, about an endless search for happiness. Crossing the ocean with the Bellman’s map, an empty sheet of paper. In Reinhold’s work I see a negation of maps, a contradiction to Johns and the idea of an American painting. A profound chart of freedom.

Privatized propaganda interests Reinhold as much as the actual propaganda of her youth. She takes the 19th century cabbage head mascot, when advertising was a toddler and still very weird. Adorning him in an idea of California cool dress she throws him back at his own culture centuries later. Elsewhere an East German poster is rendered like a still from Mulholland Drive or Nocturnal Animals. The whole set of works, her practice, has a cinematic bend to it. Big paintings as backdrops. East German advertising was more about collectivity. America, and the West it inspires, markets to an individual. Socializing is only referenced in terms of the one. Another painting borrows its form from a poster explaining how not to die from electroshock. Marketing nothing but life. The form like Jesus on the cross, a moment of crucifixion, although can we really tell if the figure listened or is the lesson?

Two systems conflict. They’re being remixed. One to the West and one to the East. Freed from their original contexts and brought anew. The paintings and the ideas. Finding a common language to bridge that. Crossing borders, paint and the material of classical sculpture on the canvas together. Like a landscape filled with measurements, calculating the views real and rendered. As Galileo said, math is the language the universe was built with.

Twisting reality can be fun or dangerous or both. Fake news, flat earth, superhero movies and drugs. When you alter a face what does it show? What is normalcy in terms of physique? Blonde bombshells of perfection altered so that a mouth isn’t where a mouth should go. What’s the metaphor and what’s the stereotype?

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Sophie Reinhold responds in her typically humorous and satirical manner to her surroundings, creating subversive narratives of historical, social and moral themes. She was born 1981, in Berlin and studied under Antje Majewski at Kunsthochschule Berlin-Weißensee, prior to that under Amelie von Wulffen at the Academy of Fine Arts Vienna and at the Academy of Fine Arts Leipzig. Recent solo and duo exhibitions include at Fitzpatrick Gallery (Paris, 2022); Sophie Tappeiner (Vienna, 2021); CFA (Berlin, 2020); PHILIPPZOLLINGER (Zurich, 2020); Kunstverein Reutlingen (2019); Sundogs (Paris, 2019); Schiefe Zähne (Berlin, 2018); Rùˆdiger Schöttle (Munich, 2018) and Sophie Tappeiner (Vienna, 2017). In addition, she has participated in numerous group shows, such as at Kunsthaus Graz (2022); Fitzpatrick Gallery (Paris, 2021); Andrew Kreps (New York, 2021); EFREMIDIS (Berlin, 2021); Kunstverein Ingolstadt (2019) and Neuer Berliner Kunstverein (2019). In 2012, Reinhold was the recipient of the Villa Romana Prize and therefore completed an artist residency in Florence.

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Installation view

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EMPTY MAP (FOR NELLA), 2021, oil on marble powder on jute, 220 x 190 cm | 86.6 x 74.8 in

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Detail, EMPTY MAP (FOR NELLA), 2021

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Subversive Softening or the softened reality, 2021, pigmented marble powder on jute, 205 x 230 cm | 80.7 x 90.6 in

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Installation view

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HOPELESS ROMANCE, 2021, oil on marble powder on jute, 190 x 240 cm | 74.8 x 94.5 in

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Detail, HOPELESS ROMANCE, 2021

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Installation view

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MERCEDES BENZ, 2021, oil on graphite and pigmented marble powder on jute, 90 x 110 cm | 35.4 x 43.3 in

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Detail, MERCEDES BENZ, 2021

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Nadir and Zenith, 2021, oil on marble powder on jute, 230 x 200 | 90.6 x 78.7 in

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Detail, Nadir and Zenith, 2021

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Installation view

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Installation view

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Installation view

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In the absence of a distant horizon, 2021, oil on marble powder on jute, 40 x 50 cm | 19.7 x 23.6 in

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Detail, In the absence of a distant horizon, 2021

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IO NON SONO, 2021, pigmented marble powder on jute, 150 x 150 cm | 59 x 59 in

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Installation view